Hofstede Optiek is eye glass shop located in The Hague, Netherlands. Eye glass store design designed by Dutch architect Alexander Nowotny. Alexander Nowotny is designing a retail space in the eye glass store design.
Hofstede Optiek has the motto store as the stage
Eye glass store design of interesting shops to attract visitors, especially with the concept fahion store like Hofstede Optiek. Imaginative store designs to create a unique selling proposition with a variety of items like this store to bringing the outline of an optical designer brands.
Nowotny Architecten from Delft who was commissioned to design interiors that have to be really different from others. All organic forms seep catch the eye. The new Hofstede Optiek salesroom had to be both entertaining and seductive, had to stimulate all the senses without being loud and vulgar. The concept had to embody the opposite of monotonous, overfilled shop windows and endless display racks inside. Hofstede shows frames without exception in display cases, also in the shop window. The products are presented as unique items, because the customers themselves, of course, would like to be unique and buy something unique. Most of the frames are locked away and taken out for the personal consultation with the customer. Self-service only applies to sunglasses. The customer should be served and be given the feeling that he or she is a “star”. The shop serves as a stage.
The interior Hofstede Optiek is designed all of a piece. It is a harmonious composition, a walk-in sculpture. The organically shaped interior exerts an attraction upon entering it and transports the customer gently through the room, as it were. Pleasant feelings and associations with the warmth and security of the interior of a body should be generated. All load-bearing walls and the ceilings are covered with facing elements. Upon every movement in the shop, the effect of this fascinating composition of curved, slanted, rising and falling lines changes as the perspective changes. The impact is enhanced by the use of mirrors which visually enlarge the room and seemingly eliminate its boundaries, the walls and ceilings.